Case Studies

(Cases are available at European Case Clearing House)

THE ‘INVISIBLE HAND’, DE BEERS, AND EMERGING MARKETS
Case Reference:311-092-1
TN Reference:311-092-9
Spanish Translation:E311-092-9
Key words : Diamonds; Mining; Jewellery; Monopoly; Ethics; India; Business strategy; LVMH; Heritage; Vertical integration; Legal issues; Emerging markets; ”Conflict” or ”blood” diamonds; Social responsibility

L’OREAL AND THE BODY SHOP: ACQUISITION SYNERGIES
Case Reference:311-143-1
TN Reference: 311-143-8
Key words: Acquisition; Post-merger integration; Strategic fit; Organizational fit; Cultural fit; Anita Roddick; Ethics; Franchisees

ESCADA: MADE OF STEEL?
Case Reference:311-038-1
TN Reference: 311-038-9
Key words: Bruno Salzer; Megha Mittal; Luxury fashion industry; Mergers and acquisition;Post-merger integration; Strategicfit; India; Insolvency; Bankruptcy;Leadership; Urgency; Turnaround; Restructuring; Re-design; Change process

ESTEE LAUDER COMPANIES: ADAPTING CSR TO THE COSMETICS INDUSTRY
Case Reference:711-026-1
TN Reference: 711-026-9
Key words: Estee Lauder; Cosmetics industry; Beauty industry; Corporate social responsibility (CSR); CSR activities; Economic value of CSR; Social responsibilities; Social investment; Environmental responsibilities; Environmental stewardship; Corporate responsibilities; Ecological trends; Ecological issues; Consumer mindset

COACH: TO BE OR NOT TO BE LUXURY
Case Reference:811-039-1
TN Reference: 811-039-8
Key words: Entrepreneurship; Dream-team; Strategy; Association; Democratization;
Luxury;Lew Frankfort; Reed Krakoff; Leather goods; Lifestyle brand; American luxury brand

HIDESIGN: KID ON THE LUXE BLOCK
Case Reference:310-033-1
TN Reference: 310-033-8
Key words: Dilip Kapur; Leather; Luxury; Fashion; LVMH (Moet Hennessy-Louis Vuitton); Louis Vuitton; Kunal Sachdev; India; Mastige; Premium brand; Coach; Acquisition; Leather; Pondicherry

LVMH: MANAGING THE MULTI-BRAND CONGLOMERATE
Case Reference:304-274-1
TN Reference:305-274-8
Key words : Managing the global conglomerate,
decentralized organization, M&A, synergy, organic growth,
competition, multi-branded strategy, star brands, brand management,
portfolio management, international management, global operations,
leadership, Bernard Arnault, luxury goods, France.

TECHNICAL NOTE (A): OVERVIEW OF THE GLOBAL LUXURY INDUSTRY
Technical Note Reference:306-511-6
Key words: Luxury; Brands; Competition; Italy; France;
Moet Hennessy-Louis Vuitton (LVMH); Richemont;
Pinault-Printemps-Redoute (PPR); Gucci; Chanel; Burberry; Swatch;
Hermes; L’Oreal.

TECHNICAL NOTE (B): LUXURY INDUSTRY IN EMERGING MARKETS (INDIA AND CHINA)
Technical Note Reference:306-512-6
Key words: Luxury; Brands; Market size; Middle-class; Retail; India; China; Russia.

TECHINCAL NOTE (C): ISSUES OF LUXURY INDUSTRY IN EMERGING MARKETS
Technical Note Reference:306-513-6
Key words: Luxury; Brands; Old and new luxury; Luxury to mass luxury; Counterfeit; Grey market.

DEUTSCHE TELEKOM AG: FROM A STATE OWNED MONOPOLIST TO A GLOBAL LEADER
Case Reference:310-032-1
TN Reference:310-032-8
Key words:Managing a global corporation; Deregulation; State-owned enterprises; Public workers; Change management; Leadership; Ron Sommer; Kai-Uwe Ricke; Rene Obermann; Mobile phone; Internet; Fixed line; German reunification; Internationalization; HR (human resources) Management

AF-KLM & ALITALIA: PREPARING NATIONAL CHAMPIONS OF THE FUTURE
Case Reference:310-010-1
TN Reference:310-010-8
Key words:Aviation; Airlines; Alliances; Merger; Co-operation; National champions; Cross-border deals; Synergies; Frequent flier; Airbus; Boeing; Deregulation, Merger; M&A (mergers and acquisitions); Globalization; Role of the state; Competitiveness; France; Netherlands; Italy

CORONA BEER: FROM A LOCAL MEXICAN BRAND TO A GLOBAL PLAYER
Case Reference:308-110-1
TN Reference:308-110-9
Key words:Beer industry; Strategy; Distribution
channel; Marketing; Corona Extra; Autonomous business units; Corporate
control; Family business; Heineken; FEMSA; Groupo Modelo.

ADITYA BIRLA GROUP: REDESIGNING TO BECOME A FORTUNE 500 COMPANY
Case Reference:306-517-1
Japanese Translation:J306-517-1
TN Reference:306-506-8
Key words:persified; Conglomerate; Family business;
Liberalisation; Internationalisation; Consolidation; Transformation;
Redesign; Change; Restructuring; Culture; Management style;
Multinational corporation (MNC); Pilani; India.

LAFARGE (B): LOOKING TO THE FUTURE
Case Reference:306-518-1
Key words:CEO succession; Portfolio
restructuring; Organisational restructuring; Change;
Internationalisation; Industry consolidation; Strategy; Growth;
Emerging country; Albert Frere; Building materials; Cement industry;
Holcim; China; India.

LAFARGE:
EVOLUTION OF A FRENCH CEMENT COMPANY TO A GLOBAL LEADER (**Award Winner
at the Carnegie Bosch International Institute Conference, Pittsburgh,
USA, 2003**)

Case Reference:304-019-1
TN Reference:305-019-8
TN Software Reference:305-019-89
LAFARGE VIDEO: INTERVIEW OF BERTRAND COLLOMB, CHAIRMAN OF LAFARGE
Video Reference:304-019-3
Key words : Internationalization; Managing global
corporations; Strategy; Transnational; Change; Restructuring; Culture;
Co-ordination ; Human Resource ; Building materials and the cement
industry; France.

NATIONAL BASKETBALL ASSOCIATION: THE AMERICAN PAST TIME
Case Reference:310-028-1
TN Reference:310-028-8
Key words:Sport league; Organizational structure; Globalization of sport; Competition; Exportation of American business practice; International franchise networks; Co-ordination; Expansion strategy; Integration; Resource sharing; Competitive strategy; Restructuring; Sports economics; Culture; Administrative heritage

CARREFOUR
CHEVERE! (**Second Best Case written by an author from outside the
United States at the North American Case Research Association (NACRA),
Sedona, Arizona, USA, 2004**)

Case Reference:304-275-1
TN Reference:305-275-8
Key words: Managing Global Corporations, Transnational
Strategy, International Marketing, Cultural Influence, Mass
Consumption, Private Labels, Local Responsiveness, Growth, Adaptation,
Promotional Campaigns, Retail Industry, Food, France, Latin America,
Colombia.

CARREFOUR KOREA: NOT READY FOR KIMCHI
Case Reference:306-506-1
TN Reference:306-506-8
Key words : Upscale retail industry; Specifications;
Localisation; Middle-class; Discount retail stores; Point-card system;
Local adaptation; Failure; Korea; Growth; Entry; Mass consumption;
Pre-occupation of sites.

THALES GROUP: INNOVATING R&D
Case Reference:306-514-1
TN Reference:306-514-8
Key words : Core activities; Core competencies; Dual
technologies; Multi-domestic; Global learning; Network; Integrated
solutions; Joint venture (JV); Tertiarisation; Strategy; Transnational;
Meta-national; Role of state; Ethics; Piracy.

RESTRUCTURING OF CANAL PLUS: BEGINNING OF A NEW ERA
Case Reference:305-446-1
TN Reference:305-446-8
Key words: Restructuring; Turnaround; Strategy
process; Co-ordination; Alignment; Strategic HR (human resources);

AF-KLM: RULING THE SKIES
Case Reference:308-109-1
TN Reference:308-109-9
Key words:Aviation; Airlines; Alliances; Merger; Co-operation; National champions; Cross-border deals; Synergies; Frequent flier; Airbus; Boeing; Deregulation.

MITTAL-ARCELOR: THE BID
Case Reference:308-110-1
TN Reference: 308-110-9
Key words: Industry consolidation; Emerging MNC
(multinational corporation); Growth; Globalisation; M&A (mergers
and acquisitions); Hostile bid; National champions; Corporate
governance; Culture; Family business; Steel; Synergy; Integration;
Family business; Role of State.

MITTAL STEEL: MANAGING CONSOLIDATION
Case Reference:308-111-1
TN Reference:308-111-9
Key words:Globalisation; Industry consolidation;
Steel; Growth; Emerging markets; Mergers and acquisitions; Corporate
governance; Management style; Culture; Family business; Arcelor; Indian
entrepreneur; Integration; Turnaround; Emerging MNCs (Multinational
corporations).

ICICI BANK: PATH TO GLOBALIZATION
Case Reference:306-507-1
TN Reference:306-506-8
Key words:New entrant; Late mover; Competition; Core
competency; Competitive advantage; International expansion; Leadership;
Organisation structure; Competitive strategy; Emerging country;
Technology; Innovation; India; NRI (non-resident Indian); Rural.

AIRBUS AND BOEING IN CHINA:RISK OF TECHNOLOGY TRANSFER
Case Reference:306-515-1
TN Reference:306-515-8
Key words : Strategy; Competition; Demand and supply;
Transfer; Risk; Technology; Hub-to-hub; Point-to-point; Guanxi;
Bargaining; Role of the State; Planes; Key success factors;
Negotiation; China.

IS GOOGLE LOSING ITS SOUL IN CHINA?
Case Reference:706-051-1
TN Reference:706-051-8
Key words : Search engine; Internet; Censorship;
Freedom of information; Entry strategy; Ethical dilemma; Multinational
company (MNC); China; Role of State; Protectionism; State intervention;
Firewall; Service providers.

VOLKSWAGEN IN CHINA: RUNNING THE OLYMPIC MARATHON
Case Reference:306-516-1
TN Reference:306-516-8
Key words : Strategy, Competition, Internationalization process, Taxi-strategy, MNC, Entry, China.

VODAFONE: OUT OF MANY ONE
Case Reference:304-625-1
TN Reference:305-625-8
Key words: Managing a global corporation,
globalization, growth strategy, acquisition, integration, core
competency, competitive strategy, synergies, global co-ordination,
leadership, Arun Sarin, value-added service, mobile phone market,
mobile phone operator, average revenue per user (ARPU),
telecommunication industry.

TECHNICAL NOTE ON THE TELECOMMUNICATION INDUSTRY
Technical Note Reference:304-625-6
Key words: Value-added service, mobile phone market, mobile phone operator, average revenue per user (ARPU), telecommunication industry.

SAINT GOBAIN: THE EXPANSION OPTIONS IN INDIA AND/OR CHINA
Case Reference:204-192-1
TN Reference:305-192-8
Key words: India, China, Glass Industry, Emerging Country, Strategy, Growth, Expansion.

SANOFI SYNTHELABO-AVENTIS (A): THE FRENCH CONNECTION OF MEGA MERGERS
Case Reference:304-273-1
TN Reference:305-273-8
Key words : Managing Global Corporations, Industry
analysis, M&A, Megamergers, Takeovers, Hostile bid, Defense
Strategy, White knight, Global strategy, Synergy, Product pipe-line
analysis, Post-merger integration, Globalization, Internationalization,
Pharmaceuticals industry, National Champions, European Union, France.

EVOLUTION OF ALSTOM: ROLE OF THE FRENCH STATE
Case Reference:204-021-1
TN Reference:204-021-8
Key words : Competitive advantage of nations; Role of state; French business environment, French engineering company; Alstom; France

RENAULT: THE CHALLENGE OF RESTRUCTURING
Case Reference:404-013-1
TN Reference:404-013-8
Key words: Internationalization, Managing Global
Corporations, Redesigning Organizations, Restructuring, Strategy,
Change, Culture, 35 hours work, Strategic Human Resource Management,
Leadership, Automobile industry, France.

MASUKI LIMITED: CHALLENGE OF REDESIGN OF A JAPANESE JV IN INDIA
Case Reference:404-007-1
Key words: Restructuring; Redesign; Liberalization;
Privatization; Indian automobile industry; Change; Cross-culture
integration of Indian and Japanese management practices; Co-ordination;
Integration; Differentiation; Strategic Human resources; India

TECHNICAL NOTE ON JAPANESE MANAGEMENT PRACTICES
Techincal Note Reference: 404-007-6
Key words: Restructuring; Redesign; Liberalization;
Privatization; Indian automobile industry; Change; Cross-culture
integration of Indian and Japanese management practices; Co-ordination;
Integration; Differentiation; Strategic Human resources; India

ORGANIZATIONAL REDESIGN AT BPCL: THE CHALLENGE OF PRIVATIZATION
Case Reference:404-006-1
Key words: Restructuring; Redesign; Privatization;
Liberalization; Industry transformation; Indian oil industry; Strategy;
Change; Culture; Co-ordination; Integration; Differentiation; Strategic
Human Resources; India

Cases In progress

Hermes + Teaching Note
Backsberg + Teaching Note
FabIndia + Teaching Note
Genesis Colors + Teaching Note
Vilbrequin + Teaching Note