Contact Information:
Ashok Som
Associate Professor
Management Area
ESSEC Business School, Paris
Avenue Bernard Hirsch,
B.P. 50105
95021 Cergy cedex FRANCE
Tel : +33 1 34 43 30 73
Fax: +33 1 34 43 36 90
Email: som@essec.fr
 
 
Case Abstracts
(All these Cases are available at European Case Clearing House)
 
Case Reference:308-110-1
TN Reference::308-110-9
Key words:Industry consolidation; Emerging MNC (multinational corporation); Growth; Globalisation; M&A (mergers and acquisitions); Hostile bid; National champions; Corporate governance; Culture; Family business; Steel; Synergy; Integration; Family business; Role of State.
 
 
 
Case Reference:308-111-1
TN Reference:308-111-9
Key words:Globalisation; Industry consolidation; Steel; Growth; Emerging markets; Mergers and acquisitions; Corporate governance; Management style; Culture; Family business; Arcelor; Indian entrepreneur; Integration; Turnaround; Emerging MNCs (Multinational corporations).
 
 
 
Case Reference:308-110-1
TN Reference:308-110-9
Key words:Beer industry; Strategy; Distribution channel; Marketing; Corona Extra; Autonomous business units; Corporate control; Family business; Heineken; FEMSA; Groupo Modelo.
 
 
 
Case Reference:308-109-1
TN Reference:308-109-9
Key words:Aviation; Airlines; Alliances; Merger; Co-operation; National champions; Cross-border deals; Synergies; Frequent flier; Airbus; Boeing; Deregulation.
 
 
 
Case Reference:306-517-1
Japanese Translation:J306-517-1
TN Reference:306-506-8
Key words:Diversified; Conglomerate; Family business; Liberalisation; Internationalisation; Consolidation; Transformation; Redesign; Change; Restructuring; Culture; Management style; Multinational corporation (MNC); Pilani; India.
 
 
 
Case Reference:306-507-1
TN Reference:306-506-8
Key words:New entrant; Late mover; Competition; Core competency; Competitive advantage; International expansion; Leadership; Organisation structure; Competitive strategy; Emerging country; Technology; Innovation; India; NRI (non-resident Indian); Rural.
 
 
 
Case Reference:306-518-1
Key words:CEO succession; Portfolio restructuring; Organisational restructuring; Change; Internationalisation; Industry consolidation; Strategy; Growth; Emerging country; Albert Frere; Building materials; Cement industry; Holcim; China; India.
 
 
 
 
Case Reference:304-019-1
TN Reference:305-019-8
TN Software Reference:305-019-89
LAFARGE VIDEO: INTERVIEW OF BERTRAND COLLOMB, CHAIRMAN OF LAFARGE
Video Reference:304-019-3
Key words : Internationalization; Managing global corporations; Strategy; Transnational; Change; Restructuring; Culture; Co-ordination ; Human Resource ; Building materials and the cement industry; France.
 
 
 
Technical Note Reference:306-511-6
Key words: Luxury; Brands; Competition; Italy; France; Moet Hennessy-Louis Vuitton (LVMH); Richemont; Pinault-Printemps-Redoute (PPR); Gucci; Chanel; Burberry; Swatch; Hermes; L'Oreal.
 
 
 
Technical Note Reference:306-512-6
Key words: Luxury; Brands; Market size; Middle-class; Retail; India; China; Russia.
 
 
 
Technical Note Reference:306-513-6
Key words: Luxury; Brands; Old and new luxury; Luxury to mass luxury; Counterfeit; Grey market.
 
 
 
Case Reference:306-506-1
TN Reference:306-506-8
Key words : Upscale retail industry; Specifications; Localisation; Middle-class; Discount retail stores; Point-card system; Local adaptation; Failure; Korea; Growth; Entry; Mass consumption; Pre-occupation of sites.
 
 
 
Case Reference:306-515-1
TN Reference:306-515-8
Key words : Strategy; Competition; Demand and supply; Transfer; Risk; Technology; Hub-to-hub; Point-to-point; Guanxi; Bargaining; Role of the State; Planes; Key success factors; Negotiation; China.
 
 
 
Case Reference:706-051-1
TN Reference:706-051-8
Key words : Search engine; Internet; Censorship; Freedom of information; Entry strategy; Ethical dilemma; Multinational company (MNC); China; Role of State; Protectionism; State intervention; Firewall; Service providers.
 
 
 
Case Reference:306-514-1
TN Reference:306-514-8
Key words : Core activities; Core competencies; Dual technologies; Multi-domestic; Global learning; Network; Integrated solutions; Joint venture (JV); Tertiarisation; Strategy; Transnational; Meta-national; Role of state; Ethics; Piracy.
 
 
 
Case Reference:306-516-1
TN Reference:306-516-8
Key words : Strategy, Competition, Internationalization process, Taxi-strategy, MNC, Entry, China.
 
 
 
Case Reference:305-446-1
TN Reference:305-446-8
Key words: Restructuring; Turnaround; Strategy process; Co-ordination; Alignment; Strategic HR (human resources); Pay-TV; TV channels; Media; Vivendi Universal; France

 

 
VODAFONE: OUT OF MANY ONE
 
Case Reference:304-625-1
TN Reference:305-625-8
Key words: Managing a global corporation, globalization, growth strategy, acquisition, integration, core competency, competitive strategy, synergies, global co-ordination, leadership, Arun Sarin, value-added service, mobile phone market, mobile phone operator, average revenue per user (ARPU), telecommunication industry.
   
TECHNICAL NOTE ON THE TELECOMMUNICATION INDUSTRY
  Technical Note Reference:304-625-6
Key words: Value-added service, mobile phone market, mobile phone operator, average revenue per user (ARPU), telecommunication industry.
   
SAINT GOBAIN: THE EXPANSION OPTIONS IN INDIA AND/OR CHINA
 
Case Reference:204-192-1
TN Reference:305-192-8
Key words: India, China, Glass Industry, Emerging Country, Strategy, Growth, Expansion.
   
SANOFI SYNTHELABO-AVENTIS (A): THE FRENCH CONNECTION OF MEGA MERGERS
 
Case Reference:304-273-1
TN Reference:305-273-8
Key words : Managing Global Corporations, Industry analysis, M&A, Megamergers, Takeovers, Hostile bid, Defense Strategy, White knight, Global strategy, Synergy, Product pipe-line analysis, Post-merger integration, Globalization, Internationalization, Pharmaceuticals industry, National Champions, European Union, France.
   
LVMH: MANAGING THE MULTI-BRAND CONGLOMERATE
 
Case Reference:304-274-1
TN Reference:305-274-8
Key words : Managing the global conglomerate, decentralized organization, M&A, synergy, organic growth, competition, multi-branded strategy, star brands, brand management, portfolio management, international management, global operations, leadership, Bernard Arnault, luxury goods, France.
   
CARREFOUR CHEVERE! (**Second Best Case written by an author from outside the United States at the North American Case Research Association (NACRA), Sedona, Arizona, USA, 2004**)
 
Case Reference:304-275-1
TN Reference:305-275-8
Key words: Managing Global Corporations, Transnational Strategy, International Marketing, Cultural Influence, Mass Consumption, Private Labels, Local Responsiveness, Growth, Adaptation, Promotional Campaigns, Retail Industry, Food, France, Latin America, Colombia.
   
EVOLUTION OF ALSTOM: ROLE OF THE FRENCH STATE
 
Case Reference:204-021-1
TN Reference:204-021-8
Key words : Competitive advantage of nations; Role of state; French business environment, French engineering company; Alstom; France
   
RENAULT: THE CHALLENGE OF RESTRUCTURING
 
Case Reference:404-013-1
TN Reference:404-013-8
Key words: Internationalization, Managing Global Corporations, Redesigning Organizations, Restructuring, Strategy, Change, Culture, 35 hours work, Strategic Human Resource Management, Leadership, Automobile industry, France.
   
MASUKI LIMITED: CHALLENGE OF REDESIGN OF A JAPANESE JV IN INDIA
  Case Reference:404-007-1
Key words: Restructuring; Redesign; Liberalization; Privatization; Indian automobile industry; Change; Cross-culture integration of Indian and Japanese management practices; Co-ordination; Integration; Differentiation; Strategic Human resources; India
   
TECHNICAL NOTE ON JAPANESE MANAGEMENT PRACTICES
  Techincal Note Reference: 404-007-6
Key words: Restructuring; Redesign; Liberalization; Privatization; Indian automobile industry; Change; Cross-culture integration of Indian and Japanese management practices; Co-ordination; Integration; Differentiation; Strategic Human resources; India
   
ORGANIZATIONAL REDESIGN AT BPCL: THE CHALLENGE OF PRIVATIZATION
  Case Reference:404-006-1
Key words: Restructuring; Redesign; Privatization; Liberalization; Industry transformation; Indian oil industry; Strategy; Change; Culture; Co-ordination; Integration; Differentiation; Strategic Human Resources; India
   

 

Cases In progress
Armani + Teaching Note
L'Oreal + Teaching Note
Coach + Teaching Note
Bollywood + Teaching Note
France Telecom + Teaching Note 
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