Managing the Global Corporation
This book is the culmination of a research project that Professor Som has undertaken during the formulation of the course titled “International Management: Managing the Global Corporation“. The research has led to completion of business cases of European multi-nationals like Alstom, AF-KLM, Arcelor-Mittal, Canal +, Carrefour, Lafarge, LVMH, L’Oreal, Renault, Vodafone, Saint Gobain, Sanofi Synthelabo-Aventis, Vodafone among others. The text book integrates theory of the multinational firm, expert discussions for in-depth analysis and case studies of some of the above mentioned European firms that provide contextual familiarity. The unique feature of the case is its European ethos. The text is divided into four parts, each looking at key themes in international management including ethics, managing across cultures and managing global acquisitions and mergers. Each chapter includes an introduction, two readings and a case, progressing from theory to practice from a management perspective debates. The readings enable the reader to consider the dominant US perspectives before applying them to a European context in the case examples. All cases feature businesses which are in the top three of their sector and so are truly European multinational companies. They also feature global companies such as Vodafone, Airbus and Boeing, and encourage students to probe the context and consider the practical aspects and key debates.