Professor of Global Strategy,
ESSEC Business School, Paris-Singapore

Professor of Global Strategy,
ESSEC Business School, Paris-Singapore

Professor of Global Strategy,
ESSEC Business School, Paris-Singapore

Professor of Global Strategy,
ESSEC Business School, Paris-Singapore

Professor of Global Strategy,
ESSEC Business School, Paris-Singapore

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I am interested in the interplay between global strategy, brand building, organizational design and performance. ┬áMy current interest is in deciphering the paradoxes of the Luxury industry through the lens of globalization, adoption of strategic innovations in brand strategy, its transfer, its governance process and its implementation in emerging and frontier markets… Read More >>

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Speaking and Advisory

I speak and advise regularly on designing global strategy, brand building, its implications in developed, emerging and frontier markets. To request more information, please e-mail or call my office.

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